Whitney Wolfe, co-founder of the dating app Tinder, has just announced plans to expand upon her newest app Bumble. A unique dating app centered around giving women greater security and control over who they interact with in online spaces (in general, women must initiate a conversation with potential matches first), it will soon branch out into a physical location meant as a communal space for meetups. Known as the Hive as a reference to the beehive theme of the app and decor, Wolfe is currently working to open the space for a month in New York.
During its month of operations, the Hive plans to host many different events and activities for those who visit. Whitney Wolfe herself is slated to appear on a panel with theSkimm founders Danielle Weisberg and Carly Zakin. Additionally, merchandise and refreshments will be available for sale, proceeds from the former going to charity.
Bumble was created by Wolfe after her departure from Tinder in 2014 with business partner Andrey Andreev. Wolfe believes her inspiration for the app stems from her own forward attitude towards dating, hoping to change the way people view dating and the stigmas surrounding it. “This could change the way women and men treat each other, women and men date, and women feel about themselves,” she claims in an interview with Time Magazine.
In addition to its female-centered interface, Bumble is unique among apps of its kind in that it has expanded beyond its initial goal of facilitating hook ups and dates. Auxiliary apps like Bumble Bizz use the recognizable look and feel of the parent app to help users find jobs. Bumble BFF, on the other hand, connects people looking for platonic relationships instead of romantic ones. According to Wolfe, Bumble has expanded beyond its original purpose as a dating app into a brand people are proud to associate with.
Though it is only slated to be open from June 1 to June 25, there may be plans to extend operations, potentially expanding into other cities, as well. For more information, visit bumble.com for dates, active hours, and event listings.